Bou Khalil Supermarché-The Good Note
Award: Wood Pencil
Wood Pencil / PR / Social Responsibility / 2016
Lebanon has absorbed more than 2 million Syrian refugees, half are children, drastically increasing the number of children begging on the streets. Some were exploited by gangs, who took their money to buy illicit items. So the Lebanese stopped giving, leaving the rest of the children without basic necessities.
How do we get the Lebanese to trust and help again?
The Lebanese note can buy anything. So we introduced a new note that can only buy good things. The Good Note. It can only be spent at Bou Khalil supermarkets across Lebanon and its affiliated pharmacy on necessities and medicine.
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