Color For The Colorblind
Award: Yellow Pencil
Yellow Pencil / PR / Creative B2C Campaign - Low Budget - Under 60k / 2016
The Valspar paint company believes everyone should experience color to the fullest. Even the colorblind.
Over 300 million people in the world are colorblind. Valspar partnered with Enchroma to bring their optical technology to the colorblind so that they could see color for the first time. An online documentary was created about the project, “Color For The Colorblind” that ignited a global conversation. ValsparColorForAll.com featured additional stories. The glasses were placed in paint aisles, so that the colorblind could pick out paint for their homes for the first time in their lives.
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