Game of Balls
Award: Wood Pencil
Wood Pencil / PR / Creative Use of Media / 2016
Testicular cancer is the number 1 cancer in young men. It’s a subject men like to avoid - even though it could save their life: it’s 97% curable when detected early.
Luckily, we knew where we could reach them… Introducing GAME OF BALLS. For the first time ever, an actual porno was interrupted by a public health message.
We literally caught men with their pants down. Our media idea spread organically across the net, with 1.5+ million views in 4 weeks, 2.5+ million in 6 weeks, and reaching 15+ million and counting…
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