Ashes
Award: Graphite Pencil
Graphite Pencil / PR / Crisis Management / 2016
FOR YEARS, CAMPOFRÍO HAS BEEN RAISING SPANISH PEOPLE’S SPIRITS WITH ITS CHRISTMAS CAMPAIGN.
BUT IN THE RUN UP TO CHRISTMAS 2014, SOMETHING NO-ONE EXPECTED HAPPENED: OUR BURGOS FACTORY WENT UP IN SMOKE.
AND, WITH IT, THE LIVES OF HUNDREDS OF WORKERS.
THE SITUATION WAS VERY BLEAK.
CAMPOFRÍO WAS FACED WITH THE BIGGEST CRISIS A COMPANY CAN ENCOUNTER.
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