THE HIV+ ISSUE
Wood Pencil / PR / Creative Use of Media / 2016
Coinciding with Life Ball in Vienna, Vangardist Magazine released a special edition of their publication to fight the stigma surrounding HIV. The editors wanted to make a direct statement and place the issue in the reader's hands.
Every line, word and picture of the edition is printed with the cause of the stigma itself—HIV+ blood, taken from 3 donors with a different background, whose stories are told online and in the magazine.
By further putting the issue into a sealed wrapper, people were confronted with an additional dilemma—break the seal and break the stigma, or ignore the issue.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
-
-
-
-
-
-
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.