Snackholidays
Award: Wood Pencil
Wood Pencil / PR / Creative B2C Campaign - Low Budget - Under 60k / 2016
Plane tickets so cheap you can buy them like a snack ?
Now you literally can, thanks to Transavia Airlines #SnackHolidays : The first range of snacks which are also plane tickets.
Buy a packet of chips, sweets or a cereal bar and fly to Barcelona, Lisbon or Dublin.
Holiday breaks become liberating, simple and impulsive purchases, allowing you to escape the monotony of daily life.
In fact, Snackholidays are sold where you need them most : city super markets where you do your everyday shopping, or vending machines on the underground platform on your way to work.
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