Humans
Wood Pencil / PR / Best Integrated Campaign / 2016
To create anticipation & hype around new Channel 4 Drama ‘Humans’, we launched ‘Persona Synthetics’, the company featured in the show, as a real brand, promoting “Synths” as genuine products for sale.
Microsoft Kinect enabled interaction with our 3D Synths in our Regent Street store front, publicized using press ads.
Synths were ‘sold’ on eBay; marketed using display advertising and organic search in the first eBay-permitted fictional auction.
Social accounts were updated daily and everything was presented without any C4 branding, all pushing to the reveal on the company’s website.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.