iPhone 6s introduced 3D Touch, bringing a new dimension of functionality to the iPhone experience. Activated when you apply pressure to the display, 3D Touch has many uses. Pressing on a Live Photo for example, will bring that photo to life. For the packaging we used Betta fish for each of the eight iPhone 6s versions. With their vibrant colors and large, flowing fins the Betta fish suggest depth, movement and vitality, even as static images. As a surprise, the fish image was also included as a wallpaper on the iPhone 6s. The fish start to swim when the wallpaper is pressed using 3D Touch.