Safety Truck
Award: Graphite Pencil
Graphite Pencil / Outdoor Advertising / Ambient / 2016
Overtaking is the main cause of traffic accidents in Argentina’s one-lane roads. With Samsung’s Safety Truck we want to make sure that drivers can safely overtake the truck and consequently reduce the amount of accidents.
Samsung Safety Truck is a truck with a camera installed at the front, that wirelessly sends its images to 4 LCD screens placed at the back, allowing the drivers behind the truck to see what’s coming ahead on the road and helping them to perform a safe overtake.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.