Commit To Something
Award: Graphite Pencil
Graphite Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2016
With the rise of convenience culture, it's too easy to avoid commitment. Everything is forgotten by the next tweet, Uber driver you call, or job you grab in six-month's time. Equinox wanted to rise above this rather lazy approach toward living. As a gym, they know commitment is everything. To encourage people's commitment in provocative, interesting ways, they went beyond the usual gym/working out photography and instead focussed on commitments in life. The result was a campaign that created conversation, divided opinion, and made international news.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.