Inactivity Tracker
Award: Wood Pencil
Wood Pencil / Mobile Marketing / Integrated Mobile Campaigns / 2016
It seems almost everyone these days is wearing some sort of fitness tracker on their wrists, counting every single step and documenting every movement. But what about the lazy? The apathetic? The tired? Introducing the world’s first Inactivity Tracker. Because the last thing you want to do in pajamas is do anything. The Inactivity Tracker monitors your lack of movement and motivation, and rewards you for doing absolutely nothing. The less you do, the more you accomplish. It even enables you to buy more Joe Boxer Pajamas directly from the app so that you can just keep on relaxing.
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