Clever Kash
Award: Yellow Pencil
Yellow Pencil / Mobile Marketing / Innovative Use of Mobile Technology / 2016
ASB Bank’s digital piggybank, Clever Kash, is designed to help children visualise their pocket money and savings in an increasingly cashless society.
Clever Kash is a cute yellow elephant with an LED screen on his belly. If parents want to give money to their child, they can open the ASB app and ‘swipe’ coins from their smartphone into the digital moneybox. The correct change is then transferred via Bluetooth and the new balance is displayed on the screen. Kids can set up savings goals and receive badges when they reach them.
Fun graphics and cute sound effects all add to the experience.
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