WAVE
Award: Wood Pencil
Wood Pencil / Media / Use of Direct Media / 2016
In France, one in three sea users don¹t wear safety equipment. To remind them of the danger, and promote the new Tribord life vest, we gave them a taste of drowning by launching WAVE, a drink composed of 100% seawater. Over a sunny weekend, the drink was distributed on and around beaches and docks, and in 25 Tribord stores in 5 different countries. The can served as a media, with the selling points of the life jacket printed on its reverse side. The empty can could also be used for a 30% reduction in-store.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
-
-
-
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.