Women's Aid Look At Me-Outdoor
Award: Wood Pencil
Wood Pencil / Media / Use of Outdoor / 2016
We wanted to show people they have the power to stop domestic violence. So we created an interactive digital experience, displaying an image of a beaten women. If people ignored her, she remained the same. But if people noticed her, her bruises would fade. Facial-recognition cameras made this transition seamless. The campaign rose to global prominence, reaching 326.9 million people.
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