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Award: Wood Pencil
Wood Pencil / Integrated & Innovative Media / Innovative Media / 2016
How do you create a really targeted, personal experience that has all the emotional theatre that only big OOH digital screens can bring to bear? That was the question the Battersea Dogs Home team asked themselves when the 150 year old, world famous charity asked for help in raising awareness of how loveable and smart rescue dogs are. Cue some super smart technology and a doggy, Barley, that could follow you around from one digital OOH screen to another, interacting with you as you passed, barking to get your attention and pointing you towards the call-to-action.
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