The Marathon Walker
Award: Graphite Pencil
Graphite Pencil / Integrated & Innovative Media / Earned Media - Small Business (under 50 employees) / 2016
To promote Water for Africa and help create awareness around the scarcity of water, we organized a live experience by inviting Siabatou Saanneh, a gambian woman, to hijack the Paris Marathon. Siabatou walked the Paris marathon with a jerrycan of water on her head and a branded sandwich billboard that read: In Africa, women walk this distance every day for clean water. Help shorten the distance. The stunt grabbed the attention of the media worldwide shining a light on Water for Africa and on the water crisis.
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