The Freshest Orange Juice Brand
Award: Graphite Pencil
Graphite Pencil / Integrated & Innovative Media / Integrated - Large Business (over 500 employees) / 2016
Intermarché created the freshest fresh orange juice brand ever created : a brand whose name is in itself a proof of its freshness, whose name is the exact minute the juice was made.
In April, the campaign was implemented in Issy-les-Moulineaux (Paris) Intermarché express new store for three days long. The brand has its own aisle in the store, specific packaging on the bottles, point of sale advertising, flyers, posters, localized press and outdoor as well as digital films.
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