Beer Tooth Implant
Award: Wood Pencil
Wood Pencil / Integrated & Innovative Media / Earned Media - Small Business (under 50 employees) / 2016
Some players are so passionate about rugby, that they give everything they´ve got for their team. Including their teeth.
Salta Beer wanted to reward them, and give them back the tooth they had lost.
But we weren’t just thinking of giving them a simple tooth implant. In collaboration with industrial designers, dental technicians and dentists, we developed a unique dental piece, specially crafted to open beer.
An implant that’s perfect for third halves, a big part of rugby culture.
Internet did the rest: the idea reached almost everywhere.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
-
-
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.