Missing Type
Award: Wood Pencil
Wood Pencil / Integrated & Innovative Media / Earned Media - Large Business (over 500 employees) / 2016
Over the last 10 years there’s been a staggering 40% drop in blood donor registrations, putting thousands of lives at risk.
To draw attention to the fact that we’re urgently missing blood types A, B and O, we decided to visualise the issue.
So we made the letters disappear from society.
Publications, institutions, brands and celebrities created a powerful call to action by getting involved, triggering an unprecedented social media movement.
Most importantly, over 30,000 new donors registered in 10 days, saving or improving up to 100,000 lives.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.