House of Cards - FU 2016
Award: Graphite Pencil
Graphite Pencil / Integrated & Innovative Media / Earned Media - Large Business (over 500 employees) / 2016
Netflix was launching the new season of House of Cards. The challenge? To launch a fictional political thriller in year when real politics were stealing the show. So, during the biggest debate in American history, we hijacked the event with a political ad for a new candidate: Frank Underwood. The ad was just the beginning of the aptly named “FU 2016” campaign. There was a political campaign website, a real Campaign headquarters, and even political campaign merchandise. All resulting in one of the most talked about campaigns in Netflix history.
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