D&AD New Blood Festival 2015
Award: Wood Pencil
Wood Pencil / Graphic Design / Wayfinding & Environmental Graphics / 2016
Built around the concept of ’Play to win’, our creative reflected the core idea that winning a New Blood pencil defines young creatives as ‘winners’ from the off, kick starting their careers and allowing them to rise to the top of their profession.
Spanning a diverse set of applications, the execution references the visual and written language of classic games.
At the festival and awards ceremony itself, board games were playfully subverted to reflect the challenges of a creative career or chosen to mirror the application, all designed to create a sense of theatre and anticipation around the events.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.