GRAMMYcam
Award: Graphite Pencil
Graphite Pencil / Film Advertising / Use of Second Screens / 2016
We put an HD, live streaming camera in the base of each award handed out at the 58th GRAMMYs. Users were given a second screen experience that literally put them in their favorite artists hands, allowing them to go onstage, backstage and have a more intimate and innovative viewing experience than ever before.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.