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Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Editing for Film Advertising / 2016

We set out to elevate a new star and inspire the next generation of golfers—all while nodding to Tiger’s lasting impact on the sport.

The film launched the week of the 2015 Masters Tournament, when Rory McIlroy was going for a career Grand Slam, a feat that only Tiger had achieved at a similar age.