Under Armour Phelps 90
Award: Yellow Pencil
Yellow Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2016
This film is a last goodbye for an Olympic great—a personal story used to tell a bigger brand message.
The film lets us see exactly what Michael Phelps has built his legacy on: a lifetime of going dark and becoming invisible, both literally and metaphorically—a lifetime of training in the relentless pursuit of sporting greatness.
The film works towards the brand message “It’s what you do in the dark that puts you in the light.”
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