Close To Home
Award: Graphite Pencil
Graphite Pencil / Film Advertising Crafts / Direction for Film Advertising / 2016
Close to Home shows the devastating consequences of a seemingly innocent glance at a phone while driving. While most Americans recognize the danger in using their smartphones while driving, 7 in 10 drivers still do it, whether it’s looking at texts, emails or social media posts. So we set out to convince people that even a quick look at your phone isn’t worth a life.
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