Transport for London - The Tortoise & The Hare
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Editing for Film Advertising / 2016
With today’s teens operating in a fast, always-on world, the edit aims to hero ‘slow’. The cool, mindful world of the tortoise is brought to life with long considered scenes that have an effortless flow. It’s these scenes that punctuate the fast fleeting moments where the hares feature. The hare scenes become more erratic as the film goes on, eventually leading to their downfall.
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