Priceless Traps
Award: Graphite Pencil
Graphite Pencil / Direct / Direct Response/Press & Poster / 2016
PROBLEM:
In Colombia more than 400.000 people depend on fishery to survive. Lionfish is endangering species vital to their economy, is venomous to human contact and the tools to capture it in a safe way are unaffordable for local fishermen.
THE IDEA:
We created designs with recycled materials that solved two major problems: affordability and safety. Fishermen could build them with their own hands, just following the illustrated booklets with material that could be easily found.
THE RESULTS:
The cost of the weapons was reduced in a 96.4% or more.
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