NIVEA Doll
Award: Graphite Pencil
Graphite Pencil / Direct / Direct Product & Service / 2016
NIVEA Doll is a toy that is sensitive to UV rays and turns red when exposed to the sun in order to help children learn about the importance of wearing sunscreen and make parents’ lives easier.
During summer in Brazil, we distributed NIVEA Dolls to families at Rio de Janeiro’s beaches. The action included a van that drove along the Ipanema coastline, handing out NIVEA Doll kits.
Instead of making children stop what they were doing to apply sunscreen, we made applying sunscreen part of the fun. The NIVEA Doll helped create an emotional connection with both parents and children.
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