Van Gogh BnB
Award: Yellow Pencil
Yellow Pencil / Direct / Direct Response/Ambient / 2016
To promote the Art Institute of Chicago’s new Van Gogh exhibit, we recreated one of Van Gogh’s most intimate paintings, “The Bedroom” and, through a partnership with Airbnb, invited people to spend a night inside. Van Gogh hosted the room himself.
Working from original documentation supplied by the Art Institute, craftsmen spent four weeks recreating the room. As a result, instead of just looking at a Van Gogh painting, people could live inside one, bringing them closer to the artist than ever before.
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