Adoptable Trends
Award: Wood Pencil
Wood Pencil / Direct / Direct Response/Digital / 2016
Dallas Pets Alive encounters the same problem each year; around 2.7 million dogs are euthanized in the U.S. after 1-2 weeks because they lack the attention and online exposure they need to find a permanent home. The idea was simple: we named adoptable dogs after the hottest trending topics. This way we redirected the attention trends get towards our dogs, and made trending topics, one of the most powerful social phenomenon in the world, our new direct and close way to adopt dogs.
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