Ellee Mae
Award: Graphite Pencil
Graphite Pencil / Direct / Direct Response/Film Advertising / 2016
37% of parents in the UK have not taught their child to call the emergency services, mainly because they don’t think their child is mature enough. Ellee Mae’s story proves even the youngest children can save a life. Using the real recording of an emergency phone call with pieced together real footage of the family the film shows how Ellee Mae’s actions kept them together.
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