Mutant Font
Award: Wood Pencil
Wood Pencil / Digital Marketing / Digital Tools & Utilities / 2016
Mutant Font is a web-font designed to protect the privacy of those who have something to say on the internet. It was developed in a way to make it harder for automatic tracking systems to read it. We created an online microsite and invited influent Brazilian bloggers to test our font, actively engaging hundreds of them to start using it. By doing that, they've shown their support for our cause, and instantly transformed their blogs into media for our campaign. So, we were able to engage people on social media to help us promote online privacy.
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