Fast Forward, Lake
Award: Wood Pencil
Wood Pencil / Digital Marketing / Online Adverts / 2016
These videos were created specifically for unskippable video pre-roll (that is, pre-roll media without a skip button). Our main objective was to turn an unwanted :15 interruption into 15 seconds of entertainment so compelling, viewers would actually want to watch the extended version of each ad where, incidentally, they would learn about more GEICO services.
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