Safety Wi-Fi
Wood Pencil / Digital Marketing / Digital Tools & Utilities / 2016
We developed and installed a special device on Fiat taxicabs that gave free Wi-Fi to the passengers if they buckled up their seat belts. The communication targeted directly the backseat passengers of taxicabs generating an immediate response: they buckled up.
This simple idea managed to radically transform people’s behavior: 4,500 backseat passengers were directly impacted and 100% of them spontaneously buckled up their seatbelts. The idea also spread through the press, impacting more than half a million people.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.