Beauty Tips by Reshma
Award: Wood Pencil
Wood Pencil / Digital Marketing / Integrated Digital Campaigns / 2016
Every year in India, more than 1000 women are attacked by men using acid that is easily available. Beauty Vlogs by Reshma, an acid attack survivor, sourced signatures on a petition addressed to the Prime Minister of India. This was to end over-the-counter sale of acid. Her plea took the world by storm. What needed 25,000 signatures received over 3,00,000 signatures, strengthening the movement beyond all expectations.
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