The Last Shot

At NBA All-Star Weekend, ‘The Last Shot’ debuted: a fully immersive LED half-court that let fans virtually recreate two of MJ’s most iconic shots, or freestyle one of their own.   As fans entered the 1,200 square foot space, they were surrounded by the visuals and audio from moments in MJ’s career. Whether they chose the 1982 NCAA championship-winning shot, the 1998 game-winner that clinched his 6th NBA ring, or the 2015 freestyle shot – their environment morphed to feature an era-specific and reactive ‘live’ crowd, as well as detailed step-by-step moves on the court beneath them.