Weber BBQ Cultures
Award: Wood Pencil
Wood Pencil / Digital Design / Websites / 2016
In this immersive digital experience, we invite our grillers on a journey through bbq cultures across the world. To discover, learn & be inspired. Through cinematic and interactive content, we join BBQ’s we might never have had the chance to experience. We learn everything from how to choose the right piece of meat, to the importance of timing. Every piece of content whether interactive tools, tutorial videos or inspirational recipes, had to be useful and sharable, with each deep dive having a specific mission to entertain, educate & showcase Weber's grills & accessories.
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