Solidarity Queue
Award: Graphite Pencil
Graphite Pencil / Creativity for Good (White Pencil) / Advertising & Marketing Communications - Not for Profit / 2016
To increase the Good Blood Club stocks, by approaching new donors. Many people say they don't donate blood because don't have time. The strategy is to take advantage of the time lost in big lines, so they can contribute.
Volunteers held people’s places in line while they donated. The donation was made in a mobile unit at the place of the exhibition. Liters and liters of blood were donated. And most importantly: we created a new channel of donation that is now forever a part of the city’s cultural landscape.
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