Dream Room
Award: Wood Pencil
Wood Pencil / Creativity for Good (White Pencil) / Advertising & Marketing Communications - Brand / 2016
Kids battling cancer at St. Jude Children's Research Hospital in Memphis are often too sick to travel and see the world beyond their hospital room - so we brought the world to them.
Expedia employees set out on adventures all over the globe, and using 360 cameras, streamed their travel experiences back to the hospital in Memphis, in real-time from thousands of miles away. This immersive, 360 live experience was able to instantly transport the kids from their hospital rooms to places in the world they could only dream of going.
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