Google, evovled
Graphite Pencil / Branding / Branding Schemes/Large Organisation / 2016
Google, evolved was an effort to ensure that the Google brand was recognizable across the many different platforms, apps and devices where people find us every day -- often many times a day. We took the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk). Google’s new Logo & Identity was created to make Google more accessible and useful for users across devices and platforms.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.