Shell We Move?
Award: Yellow Pencil
Yellow Pencil / Branding / Brand Experience & Environments / 2016
Real estate agent SUUMO challenges to an ideal house for the most difficult customer of "Hermit Crab".They seek out better houses throughout entire lives. However, their living environment isn’t ideal due to the lack of seashells. For them, we started an ecological project “Shell We Move?” with oceanographers to construct the best houses for them. The new house has spacious inner structure, sturdy light cocoon shape and was made from organic material. Pursuing their comfort, the best houses were born. Finally, we held an unprecedented moving experiment by staking our brand.
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