Zinegapore
Award: Graphite Pencil
Graphite Pencil / Art Direction / Art Direction for Mobile Marketing / 2016
ZINEGAPORE is an irreverent, alternative guide to Singapore that takes the form of an interactive e-zine for iPad. Others know Singapore as a model of efficiency and economic accomplishments — but we think the real Singapore lies in the little everyday things and norms, our funny quirks, our warts and all. And it is these that readers get to discover in ZINEGAPORE. Steering away from the straight and conventional, ZINEGAPORE offers insights into local cultures, practices and lingos in a wacky, cheeky manner that is not afraid to poke fun at ourselves.
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