Green Name
Award: Graphite Pencil
Graphite Pencil / Art Direction / Art Direction for Digital Marketing / 2016
Green Label is a beer brand that pushes the image of feel-good green. The goal is to have everyone feel closer to “green” on a daily basis.
“Over 90% of Japanese names include elements of green.”
Our discovery is that “green,” which symbolizes nature, actually can be found in a large number of Japanese names.
The Kanji characters used for Japanese names are pictograms, stylized drawings of the objects they represent.
Our research shows that many more “green” aspects that represent elements of nature exist in Japanese names than what people might have been aware of.
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