Seamab: Where We Live.
Award: Graphite Pencil
Graphite Pencil / Writing for Design / Writing for Brands / 2015
Seamab is a residential primary school for emotionally fragile children. Due to sensitivity, Seamab can't show children's faces in their marketing, making it difficult to connect emotionally with potential donors and the local community. To build that connection, StudioLR created a set of characters that give Seamab an endearing voice to tell emotive stories. The Sea Changers are anthropomorphised emotional traits that come alive through delicate writing, drawings, paintings and knitted toys. Joy has always lived at Seamab. Hope is never lost. Kids can carry a little Calm with them and know that even though Sad sometimes visits Seamab, he doesn't stay for long.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.