Could I Be Any Clearer?
Award: Wood Pencil
Wood Pencil / Writing for Design / Writing for Design / 2015
Christmas is a time for giving and, more importantly, a time for getting. But let's face it, we don't always get what we want. So, to make sure everyone got just what they were after for Christmas 2014, adam&eveDDB created a series of tongue-in-cheek Christmas cards for Harvey Nichols, to help their customers make their desires clear to friends and family. People could buy the cards in stores across the UK or create and share their own online. An accompanying campaign film showed exactly how to use the cards and the repercussions of sending one.
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