Awkward Family Viewing
Award: Graphite Pencil
Graphite Pencil / Writing for Advertising / Writing for Film Advertising / 2015
Millennials knew of HBO GO, but didn't realise it came free with subscriptions to HBO. The service had to become something they desired. Having realised nobody wants to watch HBO with their parents, SS+K brought this insight to life with sharply written familial scenes inspired by all too familiar situations. The films describe the awkward trials of watching HBO shows with parents, and the incessant questions and embarrassing revelations that can punctuate these moments. With ordeals millennials and their parents could relate to, the films proved hugely popular. Despite a modest media budget, the campaign generated over two million views in just 48 hours.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.