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Award: Wood Pencil
Wood Pencil / Writing for Advertising / Writing for Film Advertising / 2015
Russell Westbrook is an NBA star endorsed by Michael Jordan and Nike to represent brand Jordan. This honour comes with some heavy responsibilities. Michael Jordan was not only a legendary talent but was known to work harder off the court than anyone else. In this 60-second spot from BBDO New York, Russell Westbrook shows a cocky kid what it really takes to be the best, poking fun at some sports commercial clichés along the way.
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