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What Football

Award: Wood Pencil

Wood Pencil / Writing for Advertising / Writing for Film Advertising / 2015

Three hapless blokes crudely attempt to talk their wives into buying new TVs for the 2014 FIFA World Cup in this relatable campaign from AMV BBDO. Claiming a new UHD OLED TV might better serve nature documentaries and gardening shows, each guy maintains the screen is for his wife's benefit. They're not fooling anybody.

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