#RainbowLaces
Award: Wood Pencil
Wood Pencil / White Pencil - Creativity for Good / Advertising & Marketing Communications - Brand / 2015
In 2013, Paddy Power launched a campaign to kick homophobia out of football, sending rainbow bootlaces to all 5,000 professional players in Britain. The campaign was a success and saw over 50 clubs take part. For 2014, Paddy Power enlisted bigger stars, more brands and the general public. Over 70 clubs took part, including 75% of Premier League sides. Over 40 brands showed their support, including McDonald's and Smirnoff, and the campaign saw Paddy Power receive 100,000 requests for laces.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
-
-
-
-
-
-
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.