ANZ GAYTMs
Award: Wood Pencil
Wood Pencil / White Pencil - Creativity for Good / Advertising & Marketing Communications - Brand / 2015
ANZ is a major sponsor of the Sydney Gay and Lesbian Mardi Gras. To coincide with the festival and in keeping with its celebratory spirit, Whybin\TBWA Melbourne transformed ten of ANZ's central Sydney cash machines into dazzling GAYTMs. Inspired by gay and lesbian culture, the GAYTMs were bejewelled by hand in rhinestones, sequins, leather, denim and fur, and were perfectly positioned to encourage interaction with the bank, both physically and through social media. The fun, simple visual idea spread a message of diversity and inclusion and ANZ's support of it.
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